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Bookmarks in Power BI serve as a feature that enhances the navigation experience within reports. They allow users to capture the current state of a report page, including filters, slicers, and the specific visuals displayed. This captured state can then be easily revisited later or navigated to, enabling users to create a smoother and more interactive experience when presenting or exploring data.

By using bookmarks, report creators can guide their audience through specific insights or findings in a structured manner, highlighting particular data points or visualizations. This feature is especially beneficial in presentations where a narrative often needs to be communicated through the data.

In contrast to other functions such as editing data sources, saving visualizations as templates, or exporting reports, bookmarks specifically focus on enhancing the user interface and experience by allowing quick jumps to defined views and settings within the report.

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