What are bookmarks used for in Power BI?

Bookmarks in Power BI are a powerful feature designed to enhance user interaction and navigation within reports. They allow users to save the current state of report pages, including filters, slicer selections, and visuals, enabling a streamlined experience when revisiting those pages later. When a bookmark is created, it captures all these settings at that particular moment, which can be incredibly useful for storytelling with data or creating a guided exploration of the report.

Using bookmarks, users can quickly navigate through specific views of the data, helping highlight key insights or pathways within the report without needing to reconfigure filters or settings each time. They can also be used in presentations to ensure that specific data visualizations are displayed consistently when needed.

The other choices relate to functionalities that do not align with the purpose of bookmarks in Power BI. While storing raw data, automating data refresh settings, and publishing reports are all important tasks within Power BI, they are not accomplished through bookmarks. Therefore, the essential role of bookmarks is primarily focused on saving and managing the report states for effective navigation and presentation.